Nathan L. Serota, the visionary founder of Serota Properties, exemplified the American dream—transforming modest beginnings into an enduring real estate empire. Starting with some modest savings from working at the Pennsylvania Railroad and help from the G.I. Bill, Nathan embarked on his first construction venture in the 1950's as a home builder. What began as a modest project building a few homes, overtime, evolved into a large-scale commercial and residential operation, with Nathan leading the development of expansive communities and millions of square feet of real estate, much of which is still owned and managed by Serota Properties today. 

Nathan’s foresight and entrepreneurial spirit reshaped the landscape of post-war Long Island. His ability to see opportunities where others saw farmland marked him as a visionary in the industry. He transformed empty expanses into bustling homes, offices, business districts, shopping centers, and retail hubs that became the heartbeat of communities.

Known for his tenacity, charm, and shrewd negotiation skills, Nathan was not just a builder but a tactician. He approached every deal with precision, leveraging his deep understanding of market trends and financial strategy. His ability to adapt to changing market conditions and to overcome obstacles, whether economic or regulatory, enabled him to thrive in the highly competitive real estate world. Even when faced with challenges and controversy, Nathan’s unwavering determination and keen sense of timing helped him steer Serota Properties through decades of expansion.

Nathan’s legacy is not only in the buildings he developed but in the indelible mark he left on Long Island’s growth and prosperity. Nathan's story is one of resilience, strategic thinking, and a relentless pursuit of success. 

In addition to his success in real estate, Nathan was deeply committed to philanthropy. He played a pivotal role in developing and supporting drug rehabilitation programs and facilities and endowed hospitals and universities, helping to create programs that made a lasting impact on countless lives. Nathan’s generosity didn’t stop at large institutions—he was known for performing random acts of kindness for individuals in need. Whether meeting someone by chance at a deli or on the street, Nathan would often step in to offer help for medical bills, education, homes, or simply to provide assistance in a moment of hardship, like buying a suit for a stranger to help him succeed in a job interview. His compassion and willingness to help others was as much a hallmark of his legacy as his real estate achievements.

Today, Serota Properties continues to honor Nathan’s legacy, actively operating and developing projects across the United States. Guided by the same principles of innovation, integrity, and long-term vision that Nathan instilled, Serota Properties remains a leader in real estate development, shaping communities and delivering excellence for generations to come.